From Authenticity to Action

Andrea Riley // CMO, Ally Financial Inc.

Advertisers used to only compete with other ads, now they’re up against baby photos and cat videos. Andrea Riley, CMO of Ally Financial Inc., says the consumer’s standards have never been higher and shares the secrets behind using social media to get your customers to become advocates for your brand.

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From Authenticity to Action

Andrea Riley // CMO, Ally Financial Inc.

Advertisers used to only compete with other ads, now they’re up against baby photos and cat videos. Andrea Riley, CMO of Ally Financial Inc., says the consumer’s standards have never been higher and shares the secrets behind using social media to get your customers to become advocates for your brand.

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