TESTING IDEAS

Jeff Ponders // VP + Director of Innovation, Leo Burnett

What do a jazz musician and an ad exec have in common? Leo Burnett’s VP of Innovation Jeff Ponders plays both roles, and both are committed to continuously testing new ideas. When you are trying new approaches, you don’t lose. Instead, you win some, you learn some.

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TESTING IDEAS

Jeff Ponders // VP + Director of Innovation, Leo Burnett

What do a jazz musician and an ad exec have in common? Leo Burnett’s VP of Innovation Jeff Ponders plays both roles, and both are committed to continuously testing new ideas. When you are trying new approaches, you don’t lose. Instead, you win some, you learn some.

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