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It’s much easier to be successful than it is to be relevant.
— Bono
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fuel exclusive

Relevance is Cool

A few of us Fuelers wish we could be like the cool kids. We’re talking Macaulay Culkin circa Home Alone OG cool—So we went to President of Shinola, Jacques Panis to hear why striving for relevance astronomically increases your cool factor. And your bottom line.

the boost

Here’s the cold, hard truth—whether it’s your own personal brand or your small business, stagnation equals certain death. (RIP dreams.) In order to stay relevant, you absolutely positively MUST adapt. AKA Give. The. People. What. They. Want. Here are a few ways the coolest bizzes in the business are staying cool.

Got the blues? If not, you may want to— 33% of the top 100 brands use the color blue in their logo.

Jacques Panis is no stranger to hard work. From a young age, Jacques mowed lawns and learned one of life’s most valuable lessons: hustle harder than everyone else. (Now that’s #GrassRoots.)

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