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I learned a long time ago that there IS something worse than missing the goal, and that’s not pulling the trigger.
— Mia Hamm, US Women’s Soccer Champion
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fuel exclusive

You’re Never Ready

When it comes to executing a plan or vision, there is no “right” or “wrong” way to go about it. However, owner of Woodward Avenue Brewery and Co-Founder of the DIY Street Fair in Ferndale, Krista Johnston talks to us about the importance of thinking things through, and that if we wait until we’re completely ready, we may be waiting forever.

the boost

Not sure if you’re “ready enough” to hit the big red button? Use these decision trees to help avoid the coulda, woulda, shoulda trap.

Anyone can come up with a genius idea, but only a genius (AKA you!) can bring it to life. Take a look at these brilliant tips for improving your executional effectiveness and making sh*t happen.

Research tells us 90% of business strategies fail due to poor execution. (Looks like one too many cases of “Fire, Aim, Ready” if you ask us.) #SlowYourRoll

the break room

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PoetScopes

One more reason to look forward to the weekend. Click on your sign to see what the stars have in store for you.

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