It starts with what you're excited about

Every successful business needs a plan, or what Ari Weinzweig, co-founder of Zingerman's, calls "visioning."  Many of us assume this process has to be dull and boring, but it doesn't.  Ari sat down with Daily Fuel to explain the process they use at Zingerman's to develop their long term objectives, and how they begin with the end in mind.